On a fall evening, there’s nothing like the roar of a crowded high school gymnasium and the sound of sneakers on polished wood to announce the arrival of basketball season. Check out these tips to build confidence and school spirit in your athletes, and to get your students and community excited about basketball season.
1. Set Up A Showcase
If you want your high school’s fans to get excited about basketball season, give them an early taste of what they have to look forward to. Once your roster has been finalized, arrange for a rally that will give fans a look at their starting lineup and an idea of what’s to come.
Need inspiration? Look at Syracuse University’s annual “Orange Madness” rally, which gives fans a feel for the new teams with scrimmages, as well as three-point shooting and slam dunk contests. Give your community an opportunity to get to know the players and see what the team is capable of to increase interest in the season before it officially starts.
2. Work with Student Organizations
Sometimes it can even be difficult to get the students at your school excited about basketball season. But by working closely with student organizations on campus, you can increase interest in upcoming games.
For example, you can ask different student groups, clubs, or even other athletic teams to decorate the gymnasium throughout the season, based on a schedule of “theme nights.” Theme nights will get students pumped up, and encourage more school spirit throughout the school day. After school, students will make plans that center around the game.
And, to build more school spirit throughout the year, your basketball team(s) can volunteer to decorate or show support for other athletic teams during their respective seasons.
3. Offer Giveaways and Deals
There’s no denying the fact that people love free things. Whether it’s a t-shirt at the door or a school keychain, a giveaway will boost attendance at the game.
Discounted food is also a great option for attracting fans, especially when you’re trying to encourage attendance of students who pay for food with an allowance or earnings from an after-school job.
Facility Manager Magazine suggested creating a student package, such as a drink, chips and hot dog for $5. Once they’ve been to a game or two, fans will make basketball games part of their routine and they’ll keep coming back for more (especially during the playoffs).